Developing effective campaign messaging can empower your customers to form stronger bonds with your brand, which can increase your...

Make sure your business and marketing objectives are aligned using this template. Trying to align your marketing and business goals and...

When marketing your business, knowing your audience makes all the difference in the way you approach your marketing goals and objectives....

A fun humor piece written for the Los Angeles Times Feature section: Read the original story.

Wayfinder startup Apsy is making the app-building experience easier and more intuitive than ever. About a couple of decades ago, smart...

The UCI professor hopes to share her molecular detection technology with developing countries to prevent the spread of human pathogens....

In the U.S., Food waste is the single largest category that makes up municipal landfills with an estimated 133 billion pounds and $161...

Free' is a word we all love to hear, but it sounds even better when there's live music involved. After constant free summertime concerts...

From disposable cutlery to business models, a few Cove Partners share some tips on how startups can become more sustainable. Developing a...

From small to not-so-small changes, UCI technologies provide conservation solutions. It’s no secret that Irvine, California is a hub for...

UC Irvine startup company 123 Baby Box placed first on the 2 Minute Drill Amazon Prime T.V. show , which features entrepreneurs from...

From grad student to CEO, Leila Safavi brings together a network of nuclear reactors to make life-saving ingredients more accessible to...

After last year’s media storm, Judit Giro Benet, co-founder and CEO, is determined to bring The Blue Box to shelves across the U.S. by...

The non-profit accelerator launched at UCI in 2002 and aims to bring more than 80,000 jobs to the region. Genuine collaboration and...

At the heart of UC Irvine, hundreds of innovative technologies flow in and around campus and aim to make their way into Southern...

Once a thing of science fiction now creeping onto roadways across the U.S., autonomous vehicles are incorporating into driving norms. And...

Multinational biotech company Polaris signed an industry sponsored research agreement with UC Irvine’s (UCI) Vaccine Research and...

The VR language learning company and Wayfinder graduate lights up English learning curriculum across the globe. At the time, Quinn Taber...

The UC system’s most investment-worthy startups came together at UC Irvine to pitch to more than 200 investors. In November, startups...

Orange County Celebrates Entrepreneurs Executive Committee hosted a two-day, virtual event this year that featured inspiring startups...