In 2024, global marketing spend reached nearly $985 billion, with top trends including paid media, marketing technology and automation adoption rates. When combined with a powerhouse sales team, a company’s revenue has the potential to skyrocket.

Market cycles ebb and flow, but 2025 is presenting a unique mix of challenges and hesitations for small-to-medium businesses (SMBs) and managed service providers (MSPs). Budget pressures, shifting guidance from vendors and global factors like tariffs and inflation are making technology investments harder to time. Still, one thing hasn’t changed: businesses rely on IT to function, compete and grow. That’s why having a financial strategy matters more than ever.

Wave Baker chats with Sound Spectrum patrons. Photo courtesy of Brendon Crigler A Laguna Beach landmark is humming again. Neon lights...

Linda Lane in San Clemente is a great beach for families. (Allen J. Schaben/Los Angeles Times) North to south, Orange County is packed...

A CERT volunteer points to a fire evacuation map at a recent city event. Photo/City of Laguna Beach The Laguna Beach City Council...

Tech Geek Tina and her trusty GitCat are on the loose to nerd out with you on all the engaging technologies and automations offered by Ingram Micro's Xvantage. Check out Quote to Order.

In a male-dominated sport such as surfing, it can be difficult to find gear specifically tailored to women. Luckily, the women’s surf...

Last fall, I put the Billabong Furnace Natural Women’s Wetsuit to its first test in unusually chilly water temps at Huntington Beach,...

Circular models help promote resource efficiency, extend product lifecycles and minimize waste. As technology continues to progress, so...

Laguna Beach residents and visitors can expect new rules for electric bicycles ( e-bikes ) soon. In an effort to improve public safety...

In the heart of Laguna Beach's rich artistic heritage, women artists are making their mark, balancing tradition and innovation while...

The Laguna Beach City Council outlined five key initiatives for the new year, reaffirming decisions made at the Jan. 31 Strategic...

Our expert weighs in on strategies to keep your customers engaged while not burning them out. A solid content marketing strategy involves...

Laguna beaches are closed from Table Rock Beach to North Treasure Island Beach due to a sewage spill in Laguna Niguel Regional Park....

Since he was young, Noah Rosen has been fascinated by culinary arts. The Laguna Beach local grew up surrounded by chefs, starting with...

Hint: it has to do with AI and data analytics Every year, technology advances faster and faster, sometimes outpacing a company’s ability...

Making B2B marketing less about transactions and more about interactions is easier than you think. Business-to-business relationships may...

Going all digital has been happening—are businesses well equipped to ride this next wave? We share some pointers on where to start...

Working on an oil rig, treating critical patients in the ER, managing banking systems across the world—none of these professions can...

Aliso Creek Restoration Project Kicks Off with the City Supporting, But Public Concerns Persist The Aliso Creek estuary could see a...