Get to know your audience to make your marketing more effective (Article + Worksheet)

When marketing your business, knowing your audience makes all the difference in the way you approach your marketing goals and objectives. By understanding who they are, you can determine a general idea of their personalities, needs and messages they care about, which can significantly alter your marketing messaging—from the tone to the format in which it’s delivered.

This worksheet helps you get a stronger grasp on developing your audience’s personas, including traits such as their likes and dislikes, and contains a questionnaire that helps expand your understanding of your customers.

Download worksheet

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