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JACKIE CONNOR
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In a time of economic uncertainty, here’s how you win anyway
Market cycles ebb and flow, but 2025 is presenting a unique mix of challenges and hesitations for small-to-medium businesses (SMBs) and managed service providers (MSPs). Budget pressures, shifting guidance from vendors and global factors like tariffs and inflation are making technology investments harder to time. Still, one thing hasn’t changed: businesses rely on IT to function, compete and grow. That’s why having a financial strategy matters more than ever.

Jackie Connor
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